About Pujan Kumar Saha

During the years from 2008 to 2014, the term “SEO” was relatively unheard of in Bangladesh. I was one of the individuals who embarked on this journey early, finding SEO fascinating and relishing the challenges it presented. As a business student, I dove deep into the world of search engines, experimenting and learning through trial and error, long before digital marketing courses or local communities existed.

My passion for SEO was not merely academic. I began applying SEO techniques to various projects and websites, constantly refining my approach and staying up-to-date with ever-changing search engine algorithms. This period of self-directed learning and hands-on experience laid a strong foundation for my future career in digital marketing.

As a Business student at United International University (UIU) in Dhaka, Bangladesh, I graduated in 2016 with a BBA in Marketing. My academic background helped me understand the business and consumer behaviour side of digital marketing, which would prove invaluable in my professional journey ahead.

A pivotal moment came just after completing my BBA when I received an unexpected phone call from Targetoo, a prominent mobile advertising company based in the Netherlands. They had discovered my LinkedIn profile, a testament to the online presence I had built over years of learning and sharing knowledge about SEO and digital marketing.

From August 2016 to March 2018, I worked as a Digital Marketing Specialist at Targetoo. My role involved crafting and executing SEO strategies that achieved a remarkable 40% increase in online sales for their clients. I conducted comprehensive site analyses, identified optimal keywords, and implemented cutting-edge SEO techniques to enhance online visibility.

In addition to my SEO responsibilities, I took on the role of Ad Operations personnel, managing programmatic advertising campaigns for international clients. This experience gave me invaluable exposure to data-driven decision-making, audience targeting and the complex world of programmatic advertising.

After my successful stint at Targetoo, I returned to Bangladesh to join Bikroy.com, the country's largest online classified marketplace. From April 2018 to March 2020, I served as an SEO Specialist, managing SEO strategy for the platform while the company was at its peak growth phase.

My responsibilities at Bikroy were multifaceted. I conducted in-depth keyword research, analysed site performance, and implemented content marketing strategies to drive organic traffic. Beyond SEO, I managed social media accounts with organic and paid campaigns, and handled PPC, email marketing, app push, and web push marketing to boost user engagement and conversions.

This chapter of my career was particularly significant as it allowed me to apply large-scale SEO strategies to one of Bangladesh's most visited websites. Working in a fast-paced marketplace environment sharpened my analytical skills and gave me a comprehensive understanding of how SEO integrates with overall digital marketing strategy.

In April 2020, I joined Dcastalia, a software development company, as their Head of Digital Marketing. This role allowed me to lead all digital marketing initiatives including SEO, PPC, SEM, SMM, content marketing, and email marketing.

Beyond marketing, I also served as a Business Developer, pitching digital marketing services, showcasing value, and building strong client relationships. This expanded my skill set to include client acquisition, proposal writing, and strategic business development.

At Dcastalia, I expanded the company's digital marketing service portfolio and drove significant growth in qualified leads and brand awareness. The experience of growing a B2B technology company's digital presence gave me unique insights into the intersection of software development and digital marketing.

In June 2022, I collaborated to establish Digitomark, a full-service digital marketing agency, from the ground up. As Team Lead, I oversee a talented team of 15 digital marketing professionals, driving strategy, operations, and client success across SEO, SEM, SMM, and content marketing.

Within six months of launch, Digitomark onboarded prominent brands including Haier, Mir Group, Concord Real Estate, Shanta Holdings, Anwar Landmark, PFEC, Greendelta Insurance, Mobil, and United Hospital. This rapid client acquisition validated our approach and the strong reputation we had built over the years.

Leading Digitomark represents the culmination of my journey, from a self-taught SEO enthusiast to an agency leader managing high-profile campaigns for some of Bangladesh's most recognisable brands.

Throughout my career, I have maintained a deep commitment to continuous learning. The digital marketing landscape evolves rapidly, and staying ahead requires constant adaptation. I regularly invest time in studying new algorithm updates, emerging platforms, and evolving consumer behaviours.

My approach to digital marketing is rooted in data and results. Every strategy I develop is backed by thorough research, careful planning, and ongoing measurement. I believe that digital marketing, when done right, is one of the most powerful tools available to businesses of any size.

Looking ahead, I remain passionate about sharing knowledge, mentoring the next generation of digital marketers in Bangladesh, and helping businesses unlock the true potential of their online presence.