Pujan Kumar Saha
Case Studies
Real EstateSEO Case Study

SEO Case Study of a Real Estate Company in Bangladesh

Technical SEO and authority rebuild — page 1 rankings restored in 9 months.

SEO Case Study of a Real Estate Company in Bangladesh — SEO case study
To Page 1
9 Months

To Page 1

Penalty Cleared
100%

Penalty Cleared

Organic Traffic
3x

Organic Traffic

Industry
Real Estate
Location
Dhaka, Bangladesh
Engagement
9 months
Focus
Recovery & authority rebuild

Services Delivered

What this engagement covered

About the Client

The client is an established real estate company operating in Dhaka, Bangladesh, with a portfolio of residential and commercial properties. They had invested in SEO some years earlier but had seen rankings steadily decline — a pattern typical of sites affected by a combination of legacy technical debt, a polluted backlink profile, and competitors who had not stood still.

The Challenges

  • Spammy Backlink Profile

    Years of low-quality link building had left the domain associated with toxic sources — gambling sites, link farms, and irrelevant foreign directories that eroded Google's trust.

  • Indexing Problems

    Duplicate URLs, inconsistent canonical tags, and misconfigured robots.txt meant Google was crawling and indexing the wrong pages, wasting crawl budget on thin or duplicate content.

  • Poor Site Structure

    The navigation hierarchy was flat and disorganised, making it difficult for both users and search engines to understand which pages were the most important.

  • Schema Markup Errors

    Structured data for property listings was missing or malformed, resulting in missed rich result opportunities in the SERPs.

  • Mobile Unfriendliness

    Core Web Vitals scores were poor on mobile devices, and several key pages failed Google's mobile usability tests — a significant ranking disadvantage post-2021.

  • Keyword Cannibalization

    Multiple pages were inadvertently targeting the same keywords, causing them to compete against each other and dilute ranking potential across the board.

  • Thin Content

    Many property and service pages contained minimal, boilerplate text that provided little value to users and no differentiation signal to Google.

Technical neglect compounds. So does fixing it — every layer repaired made the next one pay off harder.

Strategy & Implementation

  1. 1

    Backlink Audit & Disavowal

    Conducted a full backlink audit using multiple tools to identify toxic links. Built a targeted disavow file and submitted it via Google Search Console, removing the negative SEO anchor weighing down domain authority.

  2. 2

    Technical SEO Overhaul

    Fixed all crawl errors, resolved canonical conflicts, implemented a clean sitemap, corrected robots.txt, and ensured proper pagination handling across listing pages.

  3. 3

    Site Architecture Redesign

    Restructured the information architecture with a clear hub-and-spoke model: primary service categories at the top level, specific projects and locations nested logically beneath them.

  4. 4

    Schema Markup Implementation

    Implemented correct RealEstateListing and LocalBusiness schema across all relevant pages, unlocking rich results eligibility for property searches.

  5. 5

    Mobile & Core Web Vitals Optimisation

    Worked with the development team to improve LCP, CLS and FID scores through image optimisation, lazy loading, and eliminating render-blocking resources.

  6. 6

    Content Strategy & Keyword Mapping

    Resolved all keyword cannibalization by assigning unique, high-intent keywords to each page and expanding thin content into comprehensive, authoritative guides for buyers and investors.

  7. 7

    Authority Link Building

    Secured editorial placements in Bangladesh's real estate and business publications to rebuild a clean, relevant backlink profile.

Results

To Page 1
9 Months

To Page 1

Penalty Cleared
100%

Penalty Cleared

Organic Traffic
3x

Organic Traffic

Real estate SEO analytics results

Within 9 months, page 1 rankings were fully restored across the target keyword set. Organic traffic tripled compared to the pre-campaign baseline and continued growing steadily as the content strategy gained momentum. The technical improvements also resulted in significant gains in Google Search Console's Core Web Vitals report, with the site moving from "Poor" to "Good" across all mobile metrics.

Conclusion

This case study illustrates the compounding damage that technical neglect and legacy SEO practices can inflict, and the equally compounding rewards of fixing them systematically. Real estate is one of the most competitive niches in Bangladesh's digital landscape. By addressing every layer of the site's issues simultaneously — technical health, backlink profile, content quality, and authority signals — we restored the client's competitive position and built a sustainable foundation for long-term organic growth.

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