SEO Case Study of a Non-Life Insurance Company
Penalty recovery, hack cleanup and a rebuild to 10,000+ monthly organic visitors.
- Monthly Visitors
- 10,000+
- Page 1 Keywords
- 300+
- Bounce Rate Reduction
- 84%
Monthly Visitors
Page 1 Keywords
Bounce Rate Reduction
- Industry
- Insurance
- Location
- Bangladesh
- Engagement
- Recovery + growth
- Focus
- Penalty recovery & rebuild
Services Delivered
What this engagement covered
- Technical SEO Audit
- Hack Recovery
- Backlink Disavowal
- Keyword Research
- On-Page Optimisation
- Off-Page & Link Building
- Search Console Monitoring
About the Client
The client is a reputed non-life insurance company in Bangladesh with over three decades of service to individuals and businesses. They offer a comprehensive range of insurance products, including fire and marine, motor and travel, serving both corporate clients and individual policyholders. Despite their strong offline reputation, their digital presence had been severely compromised by a website security breach.
The Challenge
The website had been silently hacked. Thousands of malicious pages serving adult content, gambling links and pharma spam were injected and indexed by Google. Organic traffic collapsed, trust signals were destroyed, and genuine service pages were buried under spam. The client had no idea until rankings vanished.
Our Approach
Recovery before growth. We catalogued every injected URL, patched the vulnerability, de-indexed the spam and disavowed the toxic links — then rebuilt the service pages and link profile on a clean foundation, with monitoring to catch any recurrence.
Severe Google penalties from a hack are recoverable — but recovery is technical work, not a content problem.
Recovery Strategy
- 1
SEO Audit & Competitor Analysis
Conducted a thorough technical and content audit to identify the full scope of the hack, cataloguing every injected URL, malicious redirect, and spam page left by the attacker.
- 2
Hack Recovery & Spam Removal
Worked with the development team to patch the security vulnerability, remove all malicious code, and submit a reconsideration request through Google Search Console. Systematically de-indexed thousands of spam pages.
- 3
Backlink Disavowal
Identified and disavowed toxic backlinks pointing to spam pages using Google Search Console's disavow tool, restoring the domain's link profile to a healthy baseline.
- 4
Keyword Research
Leveraged advanced research tools to identify high-intent insurance keywords — motor, fire, marine, travel — with strong search volume and realistic ranking potential post-recovery.
- 5
On-Site Optimisation
Rewrote and optimised all key service pages with targeted keywords, improved meta tags, structured headings, and clear conversion paths to rebuild Google's trust in the genuine content.
- 6
Google Search Console Integration
Set up comprehensive Search Console monitoring to track crawl health, index coverage, and any future anomalies, ensuring the site would never again go undetected if compromised.
- 7
Off-Page SEO & Guest Posts
Built editorial backlinks through reputable industry publications and guest posting to replace the toxic link profile with high-quality, relevant authority signals.
Results
- Monthly Visitors
- 10,000+
- Page 1 Keywords
- 300+
- Bounce Rate Reduction
- 84%
Monthly Visitors
Page 1 Keywords
Bounce Rate Reduction
The full penalty recovery took approximately four months. From there, organic traffic grew steadily as the rebuilt content strategy gained traction. Within the campaign period the site reached 10,000+ monthly organic visitors, over 300 service keywords ranked on page 1 of Google Bangladesh, and 200 high-intent service keywords reached the #1 position. Bounce rate dropped by 84%, reflecting the dramatic improvement in traffic quality — real insurance prospects replacing spam-driven visits.
Conclusion
This project demonstrated that even severe Google penalties from a website hack are recoverable, but recovery demands rigorous technical work, not just content creation. By combining a methodical hack cleanup, disavow campaign, and a robust post-recovery SEO strategy, we restored the client's digital presence and built it stronger than it had ever been. The campaign also established an ongoing monitoring framework to protect the site from future vulnerabilities.
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