If you have searched your competition online, you will notice how they are usually on the first page of Google when you type in the services you provide. Since they are on the first page of Google, they are most likely generating a ton of sales because they are super easy to find. What allows these businesses to be on the top of Google searches is their use of SEO services to increase their search engine presence. SEO is basically Search Engine Optimization which is something every business needs in order to increase its online presence. Without a quality online presence, you should expect to only get sales from people that were referred to use your services. Using SEO will essentially allow you to be much easier to find online.
01. Spread Content All Over The Internet
One of the most important things that you need when trying to increase your ranking on Google is to write quality content on a blog. If you don’t have a blog, simply make one on Blogger and make content all about your business. Also make sure that you take advantage of social media sites like Twitter, Facebook, Youtube, and Instagram, because the more exposed your business is online, the higher your site will be ranked on Google. On these sites, have articles on them talking about what your business offers, and make sure to link your website to these accounts.
02. Know Your Targeted Audience
It is also very important that you know what type of audience you are trying to target. If your business is all about selling clothes to a youthful audience, make sure to break into the youthful scene. Make videos and articles that are child friendly so that you can capture their attention. Basically, all you need to do is know what type of audience you’re trying to attract and begin advertising online about how your business is perfect for them.
03. Be Consistent
Also, make sure that you are very consistent when it comes to making blogs online. There are so many businesses out there that aren’t consistent when it comes to making their content online. This in turn causes their ranking on Google to lower. If you ever search for things online, you will notice how you never click the next page to see other options. So if you want people, especially potential customers to see your site, you must make sure that you are consistent when making content on your blog.
04. Choose The Right Keywords
Lastly, make sure that you choose the right keywords that aim at the audience you are targeting. Choose your keywords carefully because, without the right keywords, you likely won’t be on the top of Google when people search for something similar to your business.
When you finally implement the simple advice above when trying to be more known online, you will finally be able to gain a stronger online presence. The tips above are easy to implement and are totally effective when trying to be more known online.
How Long Does SEO Take to Have an Effect?
How long does SEO (search engine optimization) take to work? It really depends on the current state of your site and the rankings it has in Google, Yahoo, Bing, etc. If you have recently been bumped back in the rankings then you might be in for a long haul, but otherwise, it is still easy to quickly rise up in the rankings.
First of all, search engine optimization is the process of making your website more appealing to search engines like Google, Yahoo, or Bing. The more they like your site, the higher your rankings are, the more people can find you. That makes sense, right? There are certain things you can either do on your own or hire someone to do and we’ll take a closer look at them here.
Don’t overload articles with your keywords, for instance. Make it the most organic way. Don’t ever force any keyword to place in the content. That is something that is obvious to the search engines. You also want to make sure that the different pages on your site are linked together (Internal Linking). This includes the sidebar as well as contextual links inside the blog posts themselves. Ideally, you are going to be going after several keywords on each page, but if there is one in particular on the page you will want to make sure that the search engine knows what it is when they look at your site. Either with the text editor or with HTML code you will want to bold the keyword at some point in each blog post. You can also use the <h1> or <h2> tags if you would prefer. These things will help out a lot if you previously hadn’t worked on them. Once the search engine goes over your site they will see that you have really upgraded your SEO you can start to see results in a week or two.
Off-page optimization can take longer depending on what the engines are looking for at the moment, as well as how much of each kind of backlink you create. Social media signals can very rapidly boost your rankings as long as they keep up a steady pace. If you blast your sites with links from Facebook or Twitter, for example, it might take a while to see results, but if you keep a steady, increasing pace you can see results in days. The great thing about social media links is that they usually exponentially increase and the speed of your rank increase will rise as well.
The key to both of these facets of SEO is that you have to take time to do them right. On-page optimization will help you jump up in the rankings and stay there, even if your off-page aspects slack off. For quick rankings, as in a day or two, you will need plenty of backlinks. This is also where many people make mistakes, however. It is very tempting to make too many links, but the search engines are on to this kind of game and will “sandbox” your site and it can be months before you see the benefit of the links you made.
SEO can take anywhere from a day to a year to start taking effect. It will all depend on the kind of links you are making and the quality of your site. If you play it safe and slow you can have better overall results, but they can take time. Do everything right, though, and you will have quick results that you can really benefit from.
Hi there! I am Pujan Kumar Saha and I am a digital marketing specialist with over 9 years of experience in the field. I have a proven track record of success in implementing effective SEO strategies, as well as 5 years of experience in Digital Marketing. Currently, I am working as a digital marketing team lead in a reputable digital marketing agency, where I oversee a team of talented professionals and work closely with clients to deliver customized digital marketing solutions that help them achieve their business goals.